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Email Marketing Fundamentals Training

  • Training Duration:
  • 2 Days
  • Training Environment:
  • On-site at the Institution
  • In DVA Classrooms
  • Online
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About the Training

The Email Marketing Fundamentals Training aims to teach participants how to create, implement, and evaluate email marketing strategies. This training covers topics such as audience segmentation, email content creation, email design, email delivery strategies, A/B testing, email marketing tools, analysis of email marketing metrics, and email marketing laws.

What Will You Learn?

  • During this training, participants will also have the opportunity to apply email marketing strategies and tactics through real-life examples and case studies. The training aims to ensure that participants gain complete mastery of email marketing and develop the ability to create effective email marketing strategies for their own businesses or projects.

Prerequisites

  • There are no specific prerequisites for this training. However, participants are expected to have basic computer and internet skills, as well as a general awareness of email marketing.

Who Should Attend?

  • Individuals interested in learning email marketing
  • Digital marketing professionals
  • Small business owners and entrepreneurs
  • Freelancers considering offering email marketing services

Outline

Day 1: Introduction to Email Marketing and Strategy Development
  • What is Email Marketing and Why is it Important?
  • Developing an Email Marketing Strategy and Identifying Target Audiences
  • Creating Email Content and Design Strategy
  • Email List Management and Anti-Spam Laws
Day 2: Email Marketing Tools and Analytics
  • Introduction to Email Marketing Tools (e.g., Mailchimp, Sendinblue)
  • Email Sending Strategies and A/B Testing
  • Analysis of Email Marketing Metrics
  • Email Marketing Reporting

Training Request Form

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Our training consultants will get in touch with you, assist in identifying your organization’s needs, and provide the most suitable training programs for your employees.

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