Fundamentals of Facebook Marketing Training

About the Training

The Fundamentals of Facebook Marketing Training aims to teach participants how to develop and implement effective marketing strategies on Facebook. This training covers key aspects of Facebook marketing, including audience targeting, content creation and publishing, Facebook advertising, engagement and community management, Facebook analytics, and crisis management.

What Will You Learn?

  • Throughout this training, participants will also have the opportunity to apply Facebook marketing strategies and tactics through real-life examples and case studies. The training aims to ensure that participants gain full mastery of the Facebook platform and develop the ability to create effective Facebook marketing strategies for their businesses or projects.

Prerequisites

  • There are no prerequisites for this training. However, participants are expected to have basic computer and internet skills, as well as a general awareness of the Facebook platform.

Who Should Attend?

  • Individuals who want to learn Facebook marketing
  • Digital marketing professionals
  • Small business owners and entrepreneurs
  • Freelancers considering offering Facebook services

Outline

Day 1: Introduction to Facebook Marketing and Strategy Development
  • What is Facebook Marketing and Why is it Important?
  • Developing a Strategy on Facebook and Audience Targeting
  • Creating a Facebook Content Strategy
  • Managing a Facebook Page and Group
Day 2: Facebook Advertising and Analytics
  • Creating and Managing Facebook Ad Campaigns
  • Facebook Ad Formats and Targeting Options
  • Using Facebook Ads Manager
  • Facebook Analytics and Reporting

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