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Google Analytics Fundamentals Training

  • Training Duration:
  • 2 Days
  • Training Environment:
  • On-site at the Institution
  • In DVA Classrooms
  • Online
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About the Training

Google Analytics Fundamentals Training aims to equip participants with the skills to use the basic and advanced features of Google Analytics. This training covers topics such as Google Analytics setup, data collection, reporting, metrics and dimensions, segmentation, conversion tracking, and the integration of Google Analytics with other Google products.

What Will You Learn?

  • Throughout this training, participants will also have the opportunity to apply Google Analytics usage and analyses through real-life examples and case studies. The training aims to ensure that participants gain complete mastery of Google Analytics and develop the ability to create an effective Google Analytics strategy for their own businesses or projects.

Prerequisites

  • There are no prerequisites for this training. However, participants are expected to have basic computer and internet skills, as well as a general awareness of Google Analytics.

Who Should Attend?

  • Individuals interested in learning Google Analytics
  • Digital marketing professionals
  • Small business owners and entrepreneurs
  • Individuals considering offering Google Analytics services as freelancers

Outline

Day 1: Introduction to Google Analytics and Data Collection
  • What is Google Analytics and Why is it Important?
  • Setting Up and Configuring Google Analytics
  • Google Analytics Tracking Code and Data Collection
  • Understanding Metrics and Dimensions
Day 2: Google Analytics Reporting and Conversion Tracking
  • Google Analytics Reports (Audience, Acquisition, Behavior, Conversions)
  • User Behavior, Flow Analysis, and Conversion Paths
  • Conversion Tracking in Google Analytics
  • Integrating Google Analytics with Other Google Products (e.g., Google Ads, Google Search Console)

Training Request Form

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Our training consultants will get in touch with you, assist in identifying your organization’s needs, and provide the most suitable training programs for your employees.

Training Request Form

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