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Bing Ads Training

  • Training Duration:
  • 2 Days
  • Training Environment:
  • On-site at the Institution
  • In DVA Classrooms
  • Online
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About the Training

Bing Ads Training aims to teach participants the fundamental principles and strategies of Microsoft Advertising (Bing Ads). This training covers key aspects of Bing Ads, such as keyword research, ad creation, campaign management, conversion tracking, and optimization. Through this training, participants will learn how to reach their target audience on the Bing search network and partner sites.

What Will You Learn?

  • Throughout this training, participants will also have the opportunity to apply Bing Ads strategies and tactics through real-life examples and case studies. Each training day will conclude with Q&A sessions and interactive discussions. By the end of the training, participants will have a solid understanding of the fundamentals of Bing Ads and the ability to create an effective Bing Ads strategy for their own businesses or projects.

Prerequisites

  • There are no prerequisites for this training. However, participants are expected to have basic computer and internet skills and a general awareness of Bing Ads.

Who Should Attend?

  • Individuals who want to learn Bing Ads
  • Digital marketing professionals
  • Small business owners and entrepreneurs
  • Freelancers considering offering Bing Ads services

Outline

Day 1: Introduction to Bing Ads and Keyword Research
  • What is Bing Ads and Why is it Important?
  • Creating and Setting Up a Bing Ads Account
  • Keyword Research and Planning
  • Selecting the Right Keywords for Bing Ads
Day 2: Creating and Managing Bing Ads Campaigns
  • Creating Ad Groups and Ads
  • Targeting and Placement with Bing Ads
  • Bing Ads Budget and Bid Management
  • Bing Ads Conversion Tracking and Reporting

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