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Fundamentals of Social Media Analytics Training

  • Training Duration:
  • 2 Days
  • Training Environment:
  • On-site at the Institution
  • In DVA Classrooms
  • Online
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About the Training

The Fundamentals of Social Media Analytics Training aims to teach participants the skills to measure and analyze the performance of events and campaigns using the analytical tools of social media platforms. This training covers tools such as Facebook Insights, Instagram Insights, Twitter Analytics, LinkedIn Analytics, and other social media analytics tools.

What Will You Learn?

  • Throughout this training, participants will also have the opportunity to apply social media analytics strategies and tactics through real-life examples and case studies. The training aims to ensure participants gain full proficiency in social media analytics and develop the ability to create an effective social media analytics strategy for their own businesses or projects.

Prerequisites

  • There are no prerequisites for this training. However, participants are expected to have basic computer and internet skills, as well as a general awareness of social media analytics.

Who Should Attend?

  • Individuals who want to learn social media analytics
  • Digital marketing professionals
  • Small business owners and entrepreneurs
  • Freelancers considering offering social media analytics services

Outline

1.Day: Introduction to Social Media Analytics and Key Metrics
  • What is Social Media Analytics and Why is it Important?
  • Key Metrics and Concepts of Social Media Analytics (e.g., post engagement, follower growth, post reach, etc.)
  • Introduction to Facebook and Instagram Insights
  • Introduction to Twitter and LinkedIn Analytics
2.Day: Using Social Media Analytics and Data-Driven Decision Making
  • Using Social Media Analytics: Key Reports and Features
  • Social Media User Behaviors and Conversion Paths
  • Data-Driven Decision Making and A/B Testing
  • Creating Customized Reports and Dashboards

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Our training consultants will get in touch with you, assist in identifying your organization’s needs, and provide the most suitable training programs for your employees.

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