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Fundamentals of Social Media Marketing Training

  • Training Duration:
  • 3 Days
  • Training Environment:
  • On-site at the Institution
  • In DVA Classrooms
  • Online
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About the Training

The Fundamentals of Social Media Marketing Training aims to teach participants how to develop and implement effective marketing strategies on social media platforms. This training covers key aspects of social media marketing, including audience targeting, content creation and publishing, social media advertising, engagement and community management, social media analytics, and crisis management.

What Will You Learn?

  • This training equips participants with the skills to successfully create, manage, and optimize marketing campaigns on social media platforms, while also helping them understand the opportunities these platforms offer for businesses.

Prerequisites

  • There are no prerequisites for this training. However, participants are expected to have basic computer and internet skills, as well as a general awareness of social media platforms.

Who Should Attend?

  • Individuals who want to learn social media marketing
  • Digital marketing professionals
  • Small business owners and entrepreneurs
  • Freelancers considering offering social media services

Outline

1.Day: Introduction to Social Media Marketing and Strategy Development
  • What is Social Media Marketing and Why is it Important?
  • Overview of Social Media Platforms
  • Developing a Social Media Marketing Strategy
  • Audience Research and Targeting
  • Creating a Social Media Content Strategy
2.Day: Social Media Management and Content Creation
  • Social Media Management Tools
  • Content Creation and Scheduling
  • Community Management and Engagement
  • Social Media Crisis Management
  • Building a Brand on Social Media
3.Day: Social Media Analytics and Advertising
  • Social Media Analytics and Reporting
  • Basics of Social Media Advertising (Facebook, Instagram, Twitter, LinkedIn)
  • Conversion Tracking and ROI in Social Media
  • Optimization of Social Media Campaigns

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Our training consultants will get in touch with you, assist in identifying your organization’s needs, and provide the most suitable training programs for your employees.

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